Privacy Policy

Prescott Roofing (“Prescott Roofing,” “we,” “us,” or “our”) operates the website located at prescottroofingnh.com and its associated landing pages (collectively, the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our Site, contact us by phone, or request our services.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our Site.

1. Information We Collect

a. Information You Provide Directly

When you contact us through our Site or by phone, we may collect:

• Your name, phone number, and email address
• Your property address and description of the damage or service needed
• Insurance carrier information and claim details you choose to share
• Any other information you voluntarily provide when communicating with us

b. Information Collected Automatically

When you visit our Site, we and our third-party service providers automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type and version, operating system, and device type
• Pages visited, time spent on pages, and referring URLs
• Search terms used to find our Site
• Date and time of your visit

c. Call Tracking Information

Our Site uses WhatConverts, a call tracking and lead management service. When you call a phone number displayed on our Site, WhatConverts may record the originating phone number, call duration, call recording (where permitted by law and disclosed), and the marketing source that led you to our Site (e.g., the search ad, keyword, or web page). This information is used solely to measure the effectiveness of our advertising campaigns and improve our response to customer inquiries.

d. Cookies and Similar Technologies

We use cookies, pixel tags, and similar tracking technologies to operate and improve our Site, analyze traffic, and serve relevant advertising. You can control cookies through your browser settings; however, disabling cookies may affect the functionality of certain parts of our Site.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide the roofing services you request
• Schedule on-site assessments and coordinate service delivery
• Communicate with you about your project, including status updates and follow-ups
• Process and document insurance claims on your behalf
• Measure and improve the performance of our advertising campaigns (including Google Ads)
• Analyze Site traffic and user behavior to improve our website and user experience
• Comply with applicable legal obligations
• Protect the rights, property, and safety of Prescott Roofing, our customers, and others

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

3. How We Share Your Information

We may share your information with:

• Service Providers: Third-party vendors who assist us in operating our Site and delivering our services, including call tracking (WhatConverts), website analytics (Google Analytics / Umami), and advertising platforms (Google Ads). These providers are contractually obligated to use your information only as directed by us and in accordance with this policy.
• Insurance Companies: With your authorization, we may share damage documentation, inspection reports, scope of work, and related information with your insurance carrier or adjuster to support your claim.
• Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

4. Third-Party Services and Advertising

Our Site uses the following third-party services that may collect information about your visit:

Google Ads & Google Analytics

We use Google Ads to advertise our services and Google Analytics to understand how visitors use our Site. Google may use cookies and similar technologies to serve ads based on your prior visits to our Site or other websites. You can opt out of personalized advertising by visiting Google Ad Settings or by using the Google Analytics Opt-out Browser Add-on.

WhatConverts

We use WhatConverts for call tracking and lead management. WhatConverts assigns tracking phone numbers to our Site to help us understand which advertising sources generate calls. When you call a tracking number, WhatConverts captures call data including the originating number, call duration, and marketing source. For more information, visit WhatConverts' Privacy Policy.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including providing services, maintaining business records, complying with legal obligations, resolving disputes, and enforcing our agreements. Customer project records, including documentation provided to insurance carriers, are typically retained for a minimum of seven (7) years in accordance with standard business and legal requirements.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information and encourage you to exercise caution when sharing sensitive information online.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: The right to request a copy of the personal information we hold about you
• Correction: The right to request correction of inaccurate or incomplete information
• Deletion: The right to request deletion of your personal information, subject to certain legal exceptions
• Opt-Out of Marketing: The right to opt out of receiving marketing communications from us

To exercise any of these rights, please contact us using the information in the “Contact Us” section below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

8. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we have collected information from a child under 13, please contact us immediately.

9. Links to Third-Party Websites

Our Site may contain links to third-party websites, including our social media profiles and insurance carrier portals. These third-party sites have their own privacy policies, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policy of any third-party site you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Effective Date” at the top of this page. Your continued use of our Site after any changes constitutes your acceptance of the updated policy. We encourage you to review this policy periodically.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: